Hornit - The Worlds Loudest Cycle Horn

Tom de Pelet

Our Story


Hornit was founded by former lawyer and Ironman triathlete, Tom de Pelet. Tom had spent 7 years commuting to work in London and saw a gap in the market for innovative cycling products. When the brand launched in 2012, the objective was to create pioneering accessories that made cycling safer, more accessible and fun for people of all ages.  


The first product to launch was the dB140 - the world’s loudest bike horn. The horn enables cyclists to alert distracted drivers and pedestrians to their presence. The product proved a hit and Hornit has since added Hornit LITE and Hornit CLUG, the world’s smallest bike rack, as well as a kid’s range, Mini Hornit


Over the past 6 years, Hornit has pedalled its way to become an award-winning brand sold in over 40 countries worldwide. Innovation still remains at the heart of Hornit and Tom’s passion is shared by the whole team who make it their goal to create cycling products that work for you.


Scroll down to follow Tom's story.


Pre-Hornit, Tom was a lawyer. His incident-filled London cycle commute combined with an enterprising spirit provided the spark for the Hornit.


As a Trainee lawyer, Tom completed the tough military training required to join the Royal Marine Reserves, the elite group of Commandos who juggle full-time work with training.


Tom then went on to fulfil his ambition to become an Ironman, completing the Ironman UK in 2005 (in a time of 11 hours 26 minutes in case you’re interested!).


Spurred on by the discovery that tens of thousands of cyclists are needlessly injured worldwide every year and the fact that scores of other cyclists who saw the prototypes in action asked him where they could buy one, Tom gave up his law career and created the now patented dB140 cycle horn.

He has since created the award winning Mini Hornit for children. Hornit products are now distributed in over 40 countries worldwide.

Hornit’s mission is to make cycling safer and more fun for people of all ages.